So what exactly is WOTD?
It’s my attempt at educating friends, family, as well as potential and existing clients on all of those odd words I use regularly that no-one understands. Most of the terminology will largely be considered ‘industry lingo’, but will ultimately help you understand what I’m talking about when discussing design.


CMYK stands for: cyan, magenta, yellow and key (black) and is the colour model used when printing. You’ve probably noticed these colour tanks in your home printer, as you’re now required to purchase each ink tank separately. Printers overlap these four colours to create every colour imaginable.


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