Ever wonder who decides which colours are going to be popular next season? Fashion tends to be at the top of the colour hierarchy and then other markets (such as stationery and graphic design) tend to be further down the totem pole. Trends trickle through various markets and once multiple markets pick up say a colour for instance, it becomes a trend. Pantone is THE greatest resource for colour trends for upcoming seasons.
Direct from Pantone’s website: Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.
Every season Pantone showcases that seasons hottest, on-trend, colours. Visit Pantone Fashion Colour Report Fall 2013 to learn more about this Falls hottest colours and how you can incorporate them into your designs.